Our quiz then recommends which animal you should choose and provides a handy sharing asset allowing you to brag about being a Bear or congratulate yourself on being a Cat. We gave them some help by creating a dark & dangerous quiz that starts off restrained and ends with some evocative questions that really get to the heart of the user's psyche. To add to this peril, you also have to choose which animal you would like to be! To excite cinema-goers we put them in the place of the characters and asked them what they would be if they had to choose.
Excite - When explaining the concept of the film, the thing that really gets a reaction from people is the idea that if you are single you will be taken to a room and changed into an animal.The content was incredibly well received by fans across social channels for the BFI, Film4 and The Lobster, providing a great talking point for social and a place for users to share from and start their own debates around the emotive themes in the film. The content plan was developed around key partnerships with the BFI and Film4 who seeded the material through their own channels in support of the fledgling brand channels.
#The loopster movie series
In the world of the film, being single isn't an option, you are either in a relationship, or you are turned into an animal and released into the woods! We created a series of social content pieces to be used cross platform that would provide some fun, quirky and occasionally dark examples of propaganda that could appear in public places. This scene demonstrates to the characters the potential perils and pitfalls of being single, and generally how much better life is when you are in a couple.
#The loopster movie movie
Our mission was to create buzz around the UK release of The Lobster, the first English language movie directed by Yorgos Lanthimos, a quirky Arthouse Blockbuster with an all-star ensemble cast including Colin Farrell, Rachel Weisz, Ben Whishaw, John C.
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